Small Business Institute®
Student Spotlight: Vincent Yancoskie
Cal State - Fullerton
Next Level Entrepreneurship: Breaking into the Mobile App and Web Design Markets
At Cal State Fullerton, I never imagined I would have the opportunity to delve into the video game industry. The possibility arose when my friend approached me with an idea for a mobile game for the iOS platform and an offer for partnership in the game once it was released. My job consisted of creating most of the graphics interface and marketing the product once it was in the App Store. I immediately jumped on the project in late 2011 and began teaching myself to create graphics in Photoshop.
Meanwhile, I opted to take an Entrepreneurship class which involved a student consulting project. Professor John Bradley Jackson’s “Marketing for Entrepreneurs” class brought on a fresh perspective as to how I could take the business further once the game launched in the app store. Through various presentations and projects, the class raised my levels of awareness as to how I could leverage various avenues to promote the app.
One of the most significant projects in the class opened the door for me to analyze a local business with a team of students in a sophisticated student consulting project. The semester-long project permitted me to garner real-world business experience that later gave me several valuable tools to market the app and also begin contract work designing websites for two consulting groups and a doctor.
The entrepreneurship class challenged me to apply the vast majority of my marketing skills and provided me with a clear vision of drive, passion and the conviction that it takes to start a new business. It also served to invigorate my motivation to finish developing the iOS game and release it to the market.
As the last weeks of the entrepreneurship course began to draw to a close, the iPhone game, officially titled “Lightning Assault” cleared Apple’s approval process and was officially released to the world on the app store. My feelings of accomplishment and excitement when Lightning
Assault launched on December 3rd, 2012 were indescribable.
Then came the challenge of marketing the game. Naturally, the first approach was getting all my friends to download the app, a resource that quickly exhausted itself. Within a few weeks of the game’s launch, I had the website LightningAssault.com up and running, as well as several social media channels in an attempt to push traffic towards the website and collect downloads. However, it was soon evident that I needed to go beyond the most obvious methods of raising awareness for our game. I decided to contact a friend in the journalism industry. She sent my name out, and I soon had an interview scheduled with the OC Register, which resulted in the following article.
Today, Lightning Assault maintains a small yet steady growth in downloads. There is still much room for experimentation in aggressive promotion techniques, yet it has been stated that the game holds potential for massive popularity. Above all, it stands as a beacon of the accomplishments of the three person team that created it, and as an inspiration for aspiring entrepreneurs.